New names and bottles for the Wineries La Montina

2010 is for the winery Tenute La Montina of Monticelli Brusati, in Franciacorta, an important date: exactly twenty years have passed since the first commercialization of its wines. To celebrate the occasion the property has chosen to renew not only the image business graphics, but also the design of the bottles in Classic, Magnum and Jeroboam sizes. Elegant and austere, the new glass bottle has a cameo depicting two lions holding a tiara, to tie Brescia culture of the area represented by the lion of the ancient Brixia Fidelis (the motto of the city of Brescia), to the lion pride of the Montina rooted in the eighteenth country of Brescia, which belonged to Benedict Montini - ancestor of Pope Paul VI - which also named the hill behind. To characterize the neck, reminiscent of the bow-tie tuxedo. New label also pointed that there has been inserted into a niche at the bottom of the bottle and, with the back label, the belt crown. Each label was declined in the six colors that distinguish the Franciacorta of the Tenute La Montina, who for the most complex types, will also be defined by a new name: the ivory for Brut, the gold for the Brut Millesimato Aurum, silver for the Brut Satèn Argens, green for Extra Brut, pink pomegranate for the versions Rosé Demi Sec (black bottle) and Extra Brut Rosé Rosatum (clear bottle) and concludes with the black label and the name in gold for the Vintages, the major Pas Dosé Riserva, the family pride. The new image was created by artist Paolo Menon, a member of the Museo della Permanente in Milan, known for his passion and knowledge of world enology, who played with sensibility the style of today's holding. www.lamontina.it