Designed Bottled Water
A NEW FORMAT FOR THE DESIGNED BOTTLE: Valverde present the 250 ml bottle
Saturday, April 17th, at the Public Design Party, the closing party of the week FuoriSalone at Hangar Bicocca, Valverde has its world premiere the new format for its bottles: 250ml. With its attractive design and easy portability, the new bottle Valverde is in addition to existing formats of 1000, 750 and 500 ml. It was the star chef Pietro Leemann to exploit the new format: with the originality that sets him apart and made him king of creative vegetarian cooking, Leemann has used the new water bottles as containers for special desserts specially created for the event. The chef was always a great estimator of the oneness of lightness of the water Valverde, with whom he has established a strong partnership.The bottle is marked by a special label, created especially for the occasion, with the logo of "The Water Experience," leitmotif of this FuoriSalone 2010 that saw Valverde committed to upholding the link between the brand and the design world, born two years ago with the revisiting of the lines of the Valverde bottle by the work of designer Matteo Thun and developed with increasing depth in years until this year's collaboration with designers of POLI. Design and of Naba. "We chose to present the new format of 250 ml at an event so important and internationally such as the Closing Party at Hangar Bicocca because convinced of the originality of our proposal, the strong and valuable support of such creative chef as Pietro Leemann”, says Fiorenza de Gennaro, Director of Marketing Group Spumador. "The size of 250ml will be mainly targeted to the world of hotels but we represent in itself a product that not only enhance water quality, but that can be appreciated by chefs and by the final consumer, more sophisticated and looking for new."